JOIN NEAT90
NEAT90 — Founding Cohort

You Were Built
to Move.

90 days. 10,000+ steps. Real training. Actual transformation. Join founding members reclaiming what modern life stole.

Only 50 spots in the Founding Cohort

From a NESTA-certified trainer and Team USA athlete

You're not lazy.
You're trapped.

Desk job. Commute. Couch. 14+ hours of stillness every day. Your body was built for movement — walking, lifting, carrying, climbing. Instead, it sits in a chair while your health slowly erodes.

You've tried the gym. You've tried the diets. Maybe you even saw results for a few weeks. Then life happened. Work got busy. Motivation faded. The cycle repeated.

Here's what nobody tells you:

Training is only 20% of the equation. The other 80% — daily movement, nutrition, sleep — is where real transformation happens.

This is why most programs fail. They obsess over the hour in the gym while ignoring the 23 hours that actually determine your results.

Introducing

NEAT90: A Movement Revolution

A 90-day transformation system built on one insight: move more, train smart, and the results take care of themselves.

Progressive Steps

Start at 10,000. Build to 14,000 by Day 90. Not cardio — daily movement the way humans were designed to live.

Real Training

3-5x per week. Matched to your experience and equipment. Built by a Team USA athlete and certified trainer.

Nutrition Targets

Calculated for YOUR body, goals, and lifestyle. No guessing. No fad diets. Just what works.

Daily Accountability

Track everything in one place. See your progress. Compete on the leaderboard. Stay consistent.

Cohort Community

Everyone starts together. Private Telegram group. Weekly check-ins. You're not doing this alone.

All-in-One App

Web app tracks everything. Download your program. Access from anywhere. No extra apps needed.

The Framework

Four Daily Standards

Simple rules, repeated daily, compounding into transformation.

01

Move

Hit your step target. 10K → 12K → 14K progression across 90 days.

02

Train

Complete your scheduled sessions. 3-5 days based on your program.

03

Fuel

80/20 nutrition. Whole foods. Adequate protein. No restriction.

04

Log

Record progress daily. Accountability drives results.

Everything You Need.
Nothing You Don't.

During onboarding, you'll select your experience level and equipment access. We match you with one of 9 personalized programs — every exercise, set, rep, and progression mapped for 90 days.

  • Personalized 90-day program — matched to your level and equipment
  • Downloadable PDF — yours to keep forever
  • Progress tracking app — steps, training, nutrition, photos
  • Private Telegram group — your cohort + direct access to me
  • ATAVIK Community — lifetime access after completion
  • Nutrition guidance + recovery protocols — complete system

This isn't a library of content. It's a structured 90-day system with daily targets, weekly progressions, and real accountability.

FOUNDING MEMBER
$97
Regular price: $197
JOIN FOUNDING COHORT

Secure checkout · Starts January 1, 2026

90 Days Includes

  • Custom training program
  • Program PDF (yours forever)
  • Progress tracking app
  • Founding cohort access
  • ATAVIK community (lifetime)
  • Nutrition targets
  • Recovery protocols
  • Mobility routines

Common Questions

What equipment do I need?

We have programs for full gym, home gym (dumbbells + bench), and bodyweight only. You'll select during onboarding.

What if I'm a beginner?

Perfect. We have beginner, intermediate, and advanced tracks. The program meets you where you are.

How do I track 10,000 steps?

Any fitness tracker, smartwatch, or your phone's built-in step counter works. You'll log your daily total in the app.

What happens after 90 days?

You keep your program PDF forever and get lifetime access to the ATAVIK community.

When does it start?

Founding Cohort begins January 1, 2026. You'll get access to the app and your program on Day 1.

What's your commitment?

Complete all 90 days — every session, every step target, every log — and don't see results? We donate 100% to a charity of your choice. We don't keep money for work that doesn't work.

Not Ready Yet?

Get notified when we open enrollment and receive exclusive content.

No spam. Unsubscribe anytime.

90 Days From Now

You'll either wish you started today, or you'll be glad you did.

Join Founding Cohort — $97

Articles

Thoughts on movement, training, nutrition, and the pursuit of human excellence.

Ready to Begin?

Join the NEAT90 Founding Cohort. January 1, 2026.

We exist to restore the human standard.

Throughout human history, we walked, carried, climbed, and built. Our bodies evolved to move — constantly, daily, without question. Then we invented chairs, cars, and desk jobs. Now we sit for 13+ hours a day and wonder why we're broken.

ATAVIK exists because the modern approach to health is backwards.

The fitness industry sells intensity. More reps. More sweat. More suffering. But training is only 20% of the equation. The other 80% — daily movement, nutrition, sleep, recovery — is what actually determines your health. Most programs ignore this. We built ours around it.

What works is simple. What lasts is simple. ATAVIK is simple.

NEAT90 is our flagship program.

90 days. 10,000+ steps. Real training. A cohort of people who start together and hold each other accountable. No gimmicks. No shortcuts. Just the fundamentals, done consistently, until they become who you are.

We don't sell transformation. We build standards.

A standard isn't something you achieve once. It's something you maintain. ATAVIK is for people who want to function well — not just for a challenge, not just for a photo — but for decades. For life.

This is not a phase. This is not a trend. This is the way humans were meant to live.

This is the standard.

Terms of Service

Last Updated: December 29, 2025

Welcome to ATAVIK. These Terms of Service ("Terms") govern your access to and use of the ATAVIK website, NEAT90 program, web application, and related services (collectively, the "Services") operated by ATAVIK ("Company," "we," "us," or "our").

By accessing or using our Services, you agree to be bound by these Terms. If you do not agree to these Terms, do not use our Services.

1. Eligibility and Account Registration

To use our Services, you must:

  • Be at least 18 years of age or the age of majority in your jurisdiction
  • Have the legal capacity to enter into a binding agreement
  • Provide accurate, complete, and current registration information
  • Maintain the security of your account credentials

You are responsible for all activities that occur under your account. Notify us immediately at hello@itsatavik.com if you suspect unauthorized access.

2. Description of Services

NEAT90 is a 90-day fitness and movement program that includes:

  • Personalized digital training programs based on your experience level and equipment access
  • Daily step targets and movement guidance
  • Nutrition recommendations and targets
  • Access to a web-based progress tracking application
  • Downloadable program PDF
  • Access to cohort-specific community features (Telegram group)
  • Lifetime access to the ATAVIK community upon program completion

Program content, features, and availability may change at our discretion. We will provide reasonable notice of material changes.

3. Health and Medical Disclaimer

IMPORTANT: The Services are for informational and educational purposes only. They are NOT a substitute for professional medical advice, diagnosis, or treatment.

  • Consult your physician before beginning any exercise program, especially if you have pre-existing health conditions, injuries, are pregnant, or have concerns about your ability to exercise safely.
  • You assume all risks associated with physical activity undertaken as part of this program, including but not limited to injury, illness, or death.
  • Stop immediately and seek medical attention if you experience pain, dizziness, shortness of breath, or any other concerning symptoms during exercise.
  • Nutrition guidance provided is general in nature and does not constitute medical or dietetic advice. Consult a registered dietitian or physician for personalized nutrition recommendations.

By using our Services, you represent that you are physically able to participate in exercise activities and that you have consulted with a healthcare provider if you have any concerns.

4. Payment Terms

Pricing: Current pricing is displayed at the time of purchase. Founding Member pricing is a limited-time promotional rate.

Payment: Full payment is due at the time of purchase. All payments are processed securely through Stripe. We do not store your complete payment information on our servers.

Currency: All prices are in US Dollars (USD) unless otherwise stated.

Taxes: You are responsible for any applicable taxes in your jurisdiction.

5. Our Commitment — Charity Guarantee

We stand behind our program with the following commitment:

  • If you complete 100% of the program requirements for all 90 days — every training session, every step target, every daily log, and all required progress photos — and do not experience any measurable improvement in body composition, strength, measurements, energy, or consistency, we will donate 100% of your payment to a charity of your choice from our vetted partner organizations.
  • Requests must be submitted via email to hello@itsatavik.com within 14 days after your 90th day of participation.
  • You must provide complete evidence of full program compliance via exported app data and progress photos.
  • "Results" means any measurable positive change, including but not limited to: weight change, body measurements, strength improvements, energy levels, sleep quality, or consistency of healthy habits.
  • You will select from three vetted charitable organizations we provide at the time of your request.

This is not a refund policy. We believe in the program and in accountability. If you show up fully and the program doesn't work, we donate our earnings. But you have to show up.

6. Program Access and Duration

  • Program Start: Each cohort has a designated start date. Access to active tracking features begins on that date.
  • Active Access: Access to the progress tracking app and cohort-specific Telegram group is available for the 90-day program duration plus a 14-day grace period.
  • Lifetime Access: Upon program completion, you receive lifetime access to your downloadable program PDF, any exported personal data, and the general ATAVIK community.
  • Future Cohorts: Returning members may join future cohorts at a discounted rate (subject to availability).

7. Intellectual Property Rights

All content included in the Services — including but not limited to training programs, text, graphics, logos, images, audio, video, software, and the compilation thereof — is the property of ATAVIK or its licensors and is protected by United States and international copyright, trademark, and other intellectual property laws.

You may:

  • Download and print your personalized program PDF for personal, non-commercial use
  • Export your personal activity data from the application

You may NOT:

  • Reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any content except as expressly permitted
  • Share, resell, or redistribute program materials to any third party
  • Use any content for commercial purposes without prior written consent
  • Remove or alter any copyright, trademark, or other proprietary notices

8. User Conduct and Community Guidelines

When using our Services, including community features, you agree to:

  • Treat all participants with respect and courtesy
  • Not engage in harassment, bullying, discrimination, or hate speech
  • Not post spam, advertisements, or promotional content without permission
  • Not share false, misleading, or harmful information
  • Not impersonate others or misrepresent your affiliation
  • Not share content that is illegal, obscene, or violates the rights of others
  • Not attempt to gain unauthorized access to any part of the Services

We reserve the right to remove any user from community features and/or terminate account access for violations of these guidelines, without refund.

9. User-Generated Content

You may submit content to the Services, including progress photos, comments, and activity logs ("User Content"). By submitting User Content, you:

  • Retain ownership of your User Content
  • Grant ATAVIK a non-exclusive, royalty-free, worldwide license to use, store, and display your User Content solely for the purpose of providing the Services
  • Represent that you have the right to submit such content and that it does not violate any third-party rights

Marketing Use: We may request your permission to use your progress photos or testimonials for marketing purposes. This requires your explicit written consent, which you may decline or revoke at any time by emailing hello@itsatavik.com.

10. Disclaimer of Warranties

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.

To the fullest extent permitted by law, we disclaim all warranties, including but not limited to implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranties arising from course of dealing or usage of trade.

We do not warrant that:

  • The Services will meet your specific requirements or expectations
  • The Services will be uninterrupted, timely, secure, or error-free
  • Any results or outcomes from using the Services will be achieved
  • Any errors in the Services will be corrected

Individual results vary. Your success depends on many factors including but not limited to your effort, consistency, genetics, starting point, and adherence to the program.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ATAVIK AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AND AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO:

  • Loss of profits, data, use, goodwill, or other intangible losses
  • Personal injury or property damage arising from your use of the Services
  • Any unauthorized access to or alteration of your data
  • Any third-party conduct or content on the Services
  • Any interruption or cessation of the Services

IN NO EVENT SHALL OUR TOTAL LIABILITY TO YOU FOR ALL CLAIMS EXCEED THE AMOUNT YOU PAID TO US FOR THE SERVICES IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

Some jurisdictions do not allow the exclusion of certain warranties or limitation of liability. In such jurisdictions, our liability shall be limited to the greatest extent permitted by law.

12. Indemnification

You agree to indemnify, defend, and hold harmless ATAVIK and its officers, directors, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to:

  • Your use of the Services
  • Your violation of these Terms
  • Your violation of any rights of another party
  • Your User Content

13. Termination

We may suspend or terminate your access to the Services at any time, with or without cause, and with or without notice. Grounds for termination include but are not limited to:

  • Violation of these Terms
  • Fraudulent or illegal activity
  • Conduct harmful to other users or the Services
  • Non-payment

Upon termination, your right to use the Services will immediately cease. Provisions of these Terms that by their nature should survive termination shall survive, including ownership provisions, warranty disclaimers, indemnification, and limitations of liability.

14. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict of law principles.

Informal Resolution: Before filing any legal claim, you agree to contact us at hello@itsatavik.com and attempt to resolve the dispute informally for at least 30 days.

Arbitration: Any dispute not resolved informally shall be resolved by binding arbitration in accordance with the rules of the American Arbitration Association. The arbitration shall be conducted in the State of Delaware. Judgment on the arbitration award may be entered in any court of competent jurisdiction.

Class Action Waiver: You agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated, or representative action.

15. Changes to Terms

We reserve the right to modify these Terms at any time. Material changes will be communicated via email or prominent notice on our website at least 14 days before they take effect.

Your continued use of the Services after changes become effective constitutes your acceptance of the revised Terms. If you do not agree to the modified Terms, you must stop using the Services.

16. Miscellaneous

Entire Agreement: These Terms, together with our Privacy Policy, constitute the entire agreement between you and ATAVIK regarding the Services.

Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions shall remain in full force and effect.

Waiver: Our failure to enforce any right or provision of these Terms shall not be deemed a waiver of such right or provision.

Assignment: You may not assign or transfer these Terms or your rights hereunder without our prior written consent. We may assign these Terms without restriction.

17. Contact Information

If you have any questions about these Terms of Service, please contact us at:

Email: hello@itsatavik.com

We will respond to inquiries within 5 business days.

Privacy Policy

Last Updated: December 29, 2025

ATAVIK ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, NEAT90 program, web application, and related services (collectively, the "Services").

By using our Services, you consent to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

Information You Provide Directly:

  • Account Information: Name, email address, password (encrypted)
  • Profile Data: Age, gender, height, weight, fitness goals, experience level, equipment access
  • Activity Logs: Daily step counts, training completion, nutrition logs, sleep data, body measurements
  • Progress Photos: Images you voluntarily upload to track your transformation
  • Communications: Messages you send to us via email or community features
  • Payment Information: Billing name, address, and payment method (processed and stored by Stripe; we do not store complete payment card information)

Information Collected Automatically:

  • Device Information: Device type, operating system, browser type, unique device identifiers
  • Usage Data: Pages visited, features used, time spent on the Services, referring URLs
  • IP Address: Internet Protocol address and approximate geographic location
  • Cookies: Essential cookies for authentication and site functionality (see Section 6)

2. How We Use Your Information

Service Delivery:

  • To create and manage your account
  • To personalize your training program based on your profile data
  • To track and display your progress and metrics
  • To provide access to program features and community
  • To process payments and send transaction confirmations

Communication:

  • To send program-related updates, reminders, and notifications
  • To respond to your inquiries and support requests
  • To send cohort announcements and founder notes
  • To send marketing communications (with your consent; you may opt out at any time)

Improvement and Analytics:

  • To analyze usage patterns and improve our Services
  • To develop new features and programs
  • To conduct research and generate aggregated, anonymized insights

3. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

Service Providers: We share information with third-party vendors who assist us in operating our Services:

  • Stripe: Payment processing
  • Supabase: Database and authentication services
  • Cloudflare: Website hosting and security
  • Kit (ConvertKit): Email marketing and communications
  • Telegram: Community messaging (you interact directly with Telegram's platform)

These providers are contractually obligated to use your information only for the purposes of providing services to us and must maintain appropriate security measures.

Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal process, such as a subpoena, court order, or government request.

Business Transfers: If ATAVIK is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

4. Data Retention

  • Account Data: Retained for as long as your account is active, plus 3 years after account deletion for legal and business purposes
  • Activity Logs: Retained for the duration of your active participation, then archived for 1 year
  • Progress Photos: Retained until you delete them or request deletion; automatically deleted 90 days after account deletion
  • Payment Records: Retained for 7 years as required for tax and accounting purposes
  • Communication Records: Retained for 3 years

You may request earlier deletion of your data subject to our legal obligations (see Section 7).

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of data in transit (TLS/SSL) and at rest
  • Secure password hashing
  • Access controls limiting employee access to personal data
  • Regular security assessments and updates
  • Use of reputable, secure third-party service providers

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

We use cookies and similar technologies for the following purposes:

  • Essential Cookies: Required for authentication, security, and core functionality
  • Analytics: To understand how visitors interact with our website (we use privacy-focused analytics)

We do not use advertising or third-party tracking cookies.

Most browsers allow you to control cookies through settings. Disabling essential cookies may prevent you from using certain features of the Services.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information, subject to legal retention requirements
  • Portability: Request a copy of your data in a machine-readable format
  • Opt-Out: Unsubscribe from marketing communications at any time via the link in any email or by contacting us
  • Withdraw Consent: Where processing is based on consent, withdraw that consent at any time

To exercise any of these rights, please contact us at hello@itsatavik.com. We will respond within 30 days.

8. Progress Photos and Testimonials

Progress photos you upload are stored securely and are visible only to you and authorized ATAVIK personnel for program support purposes.

Marketing Use: We may request your permission to use your progress photos, transformation results, or testimonials for marketing and promotional purposes. This requires your explicit written consent. You may:

  • Decline without any impact on your program access
  • Revoke consent at any time by emailing hello@itsatavik.com
  • Request removal of previously shared content

9. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws. By using our Services, you consent to such transfers.

Where required, we use appropriate safeguards for international data transfers, including standard contractual clauses.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information we collect, use, and disclose
  • Right to request deletion of your personal information
  • Right to non-discrimination for exercising your privacy rights
  • Right to opt out of the sale of personal information (we do not sell personal information)

To exercise these rights, contact us at hello@itsatavik.com.

12. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR):

  • Right to access, rectification, erasure, and data portability
  • Right to restrict or object to processing
  • Right to withdraw consent
  • Right to lodge a complaint with a supervisory authority

Our legal bases for processing include: contract performance, legitimate interests, consent, and legal compliance.

13. Third-Party Links

Our Services may contain links to third-party websites, services, or applications (e.g., Telegram, social media platforms). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or prominent notice on our website at least 14 days before they take effect.

Your continued use of the Services after changes become effective constitutes your acceptance of the revised Privacy Policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: hello@itsatavik.com

We will respond to inquiries within 5 business days.